Etsy has a good article about branding your shop. In contrast with the author of the article, cattle are the first thing that comes to mind when I hear the word 'branding.' Here in the West, we even have 'brand inspectors,' and they aren't checking the labels on Victoria's Secret lingerie. You'll understand why I'm talking about cattle when you read the first sentence of the article.
Speaking of cattle, does anyone know what Rocky Mountain Oysters are?
That's probably best left for another time.
Here is the article: Branding101: How to Build a Memorable Etsy Shop
Branding is what helps pull your shop together. It's a theme that makes your shop a memorable experience for customers. For a good example of branding, check out Berkley Illustration. Etsy featured this shop on the front page a few weeks ago. The shop is so delightful in appearance and theme that I remembered it when I started to write this blog post.
That's what you want in your shop - something delightful and memorable.
Branding begins with your shop name. You can limit your shop name to reflect what is inside, as the stationery store Papyrus does. On the other hand, if you want to expand your store someday you could add a word that reflects your desire. The shop name Bed, Bath & Beyond is a perfect example of giving yourself room to expand. We know from the first two words that this store sells items for the bedroom and bathroom, but what does 'Beyond' entail? This gives the store a little room to expand to patio furniture and picnic items during the summer, if they want. Perhaps they will decide to sell skis in the winter. Who knows what 'Beyond' might mean? The possibilities are endless.
After reading the article on branding, I realized that I would like to make changes in my own shop. In the future, I hope to show you these changes as another example of branding.
Do you have any thoughts on branding? Have you branded your shop? If so, tell us how you did so in the comments. We'd love to hear from you.
Written by Lisa Gossman-Steeves